Conception Ideation, Lead Sound Designer, Lead Music Composer, Audio Implementor
Before BeatBo, Fisher-Price didn't have a large presence in the music industry. I helped them to generate new revenue streams and discover new promotional outlets by streaming and selling the music I wrote for BeatBo through all major music retailers and producing music videos.
BEYOND THE PRODUCT
Fisher-Price is introducing a range of new items to the collection, along with the launch of a brand new campaign to get kids ‘boogying’
He created a modern sense of music that strays away from the traditional nursery rhyme genre to fit the hip little character that is BeatBo.
Grabar dreamed up a soundtrack patterned after DJ dance music, featuring the interactive “BeatBo Boogie” and a hip reboot of the alphabet song.